Homes and offices in Tennessee still have mailboxes, and people still like getting postal mail. For this reason, direct mail advertising in Nashville TN continues to be an effective way to get messages out to the masses. If you have an advertising campaign or a message you must communicate about a product or service you offer, consider the following reasons why you should choose the post office instead of just targeting your recipients’ inboxes.
Easy Targeting
Think of how hard it would be to get all the email addresses from an entire neighborhood of families. Direct mail allows you to target specific areas or neighborhoods that fit certain criteria and start a mailing campaign simply with the physical addresses of your mail recipients.
A Classy Touch
Digital contact is not only less personal than direct mail, but it’s also less classy. Class requires a little effort, and that’s what direct mail is all about: putting in a little sweat to make the message stand out. When people get emails, they know that very little work was needed to send the message. Whereas with direct mail, recipients know and appreciate the extra effort required.
Something to Hold
You can’t grasp an email or digital flyer, but you can hold a letter or circular all day if you desire. People tend to forget about things they can’t see and touch. With direct mail, they get not only the message contained in the mail but also a tactile association. Plus, direct mail lies around the house where you can see it, unlike emails that are hidden away on your computer.
Great Return on Investment
ROI can be difficult to calculate. However, according to DMA (Data Marketing and Analytics), direct mail advertising in Nashville TN can yield up to a 30% return on investment. That figure is equal to or better than that of some popular digital efforts such as social media and paid searches. For more information visit Business Name.
