For entrepreneurs, building a connection with your audience and potential market is huge. And while that includes migrating your business online, that does not mean dismissing print and other ways of reaching your market. Here are a few ways business cards can help:
They are easy to give out
If you have just met someone and you want to exchange professional information for future projects, handing over a card is fast and efficient. You do not have to worry about losing their phone number on a piece of paper or having to go through your phone to input everything. With business cards, you can simply accept their card and move on to your next potential contact.
They are convenient
If a business meeting is set for another day/time and you are not in the office or in front of your calendar, it is not always the most convenient to get someone’s information and then relay your own back. Such an exchange of information can sometimes take a few minutes, and if you have a limited timeframe for meeting with other potential clients or partners, each one of these minutes can negatively count. With business cards in your pocket, you will be able to relay your information in a moment’s notice without a problem, says The Balance.
They work in many situations
If the power is out or there is no Internet access, exchanging your information is still easy and hassle-free when you have business cards in your bag or pocket. Regardless of where you happen to meet a potential client, you will be ready to provide your information promptly.
Business cards add credibility
Handing over a business card can significantly help build up your brand’s credibility and trustworthiness. This becomes especially important for businesses just starting out. And of course the more trustworthy your service or products are, the more likely it is for consumers to buy or purchase them.
They promote your business
Promoting your business does not mean having to resort to one specific marketing avenue. By always being prepared with a business card to hand over at any given moment, and by marketing to both your online and offline consumers, you will grow your consumer base in no time.
