With the increasing number of products being introduced in the global market, one very important aspect that is always considered is creating a brand name. With a trusted brand name, consumers always remember a product or service but how does a company create consistent awareness for a brand name? How will the company be presented to the chosen market and make it a successful investment? There are critical elements that need to be given attention and it is through Graphic Design LI that the company is enabled to convey its message to the specific market.
How will the logo and company identity standout with the overwhelming competition in the market? It is through Graphic Design LI that a company is able to build that awareness through a professional image display and effective looking design that will capture a specific audience. It is fairly obvious that the company logo represents the company and there are several instances when a specific color has a significant effect on the audience because it is through the color that the company has become identified. The good Graphic Design LI will think through every detail of the design that will stand the test of competition and a good number of years.
- A good Graphic Design LI can certainly benefit the business in several ways.
- Increase in the sales and profitability of the products and services
- Improves market share in comparison with competitors in the same field of industry
- Enhances customer loyalty
- Builds employee loyalty
- Establishes a strong identity for the business
- Reduces the time needed to advertise and market a product when the design becomes effective in creating customer awareness
- The product and brand name standouts in the market
- Gives the customer a reason to buy from the company and not from the competitor
- It conveys a specific message to a targeted audience.
- It explores new ideas using creativity as the main tool
Graphic Design LI is used not only in the fields of business; it is used in communication and the educational establishments. Even the traffic signs on the streets are products of graphic design in order to effectively convey a message. In the educational system, it develops in the students a motivation at becoming good graphic designers for innovative and creative ideas. It is because, more than anything else, graphic design is the art and visual communication that represents anything and everything. It has the ability to enhance creativity and innovation among a wider group of people.
Companies who do not pay particular attention to design can only compete through price. However, the business needs to give the customers a reason why they should buy the product. With the economy on the downswing, companies make a lot of effort in maintaining a low price range but at the same time encourage customers in order to maintain a consistent customer demand. The competitor on the other hand has the same very ideas; hence, it follows that a good graphic design makes the best business sense.
