For the business community in St Augustine Florida the main aim is to make money – even a non-profit making charity needs to raise money or donations in kind. Very few business activities can accomplish this aim without any advertising. People will not spend money with your enterprise if they do not know of its existence – they also need to know where you can be found and what sort of product or service you are offering them. Advertising spreads this information around.
Spreading The Word
There are some opportunities for free publicity but, by and large, your business will have to pay for most of its advertising. Today, there are a multitude of ways in which you can advertise on both a local basis and nationwide (worldwide should you so wish). Some of these are extremely expensive (TV adverts during the Super Bowl for example); others can cost very little (such as handing out flyers in the street). You will need to consider what you are aiming for, who are you aiming at and will the return warrant the cost?
If you are setting up a manufacturing plant in St. Augustine it is more than likely that most of your proposed customer base will be out of town and you will need an advertising budget that is large enough to go nationwide – maybe a website could fit the bill? On the other hand, if your business is entirely local and requires customers to come to your premises (be they a shop, bar, restaurant, clinic or suite of offices) you need only advertise on a local basis.
Make Full Use Of Your Premises
Obviously, your business premises will have at least one entrance so that your customers can get inside; equally obviously, this is where you will display your business’s name (probably along with a brief description of what you do plus your opening hours and, maybe, your phone number). If your entrance is along the sidewalk, not only will existing customers know they are at the right place but passersby will also have an opportunity to know that your business exists. In other words, you have some very basic advertising for the cost of sign writing.
If your premises has windows alongside the entrance, then, you will have a bigger canvas on which to place more advertising. You can make a good start on this by using Window Lettering In St. Augustine area to display whatever message you think will most attract extra custom to your business.
