At a trade show, you have the opportunity to reach hundreds, even thousands, of potential customers and clients. But if you don’t have effective methods of drawing attention to your booth, you run the risk of losing out. Here are three tips for grabbing the attention of visitors–and keeping it.
Make a Good First Impression
Visuals are everything when it comes to your booth. Your booth serves as a mobile storefront and should represent every crucial aspect of your brand. Custom trade show displays can easily accomplish this with a wide range of personalized elements. Don’t opt for a simple and common design that fades into the rest of the crowd. Choose dynamic lighting, multi-dimensional elements, and an immersive setup.
Make it Inviting
Of course, your staff is the face of your booth, and how they interact with visitors is paramount. But you don’t want them to seem like pushy hawkers or canvassers. Choose your best salespeople for engaging with customers and encouraging them to interact with your booth. If you want to go the extra mile, Business suggests setting up chairs or offering water and snacks for visitors to your booth. If attendees see chairs in your booth, they might take the opportunity to come sit down for a while, giving you the opportunity to chat with them. Having a water cooler is also an inviting touch for custom trade show displays, or you might want to purchase some branded, individually wrapped candies to offer to guests.
Make it Interactive
Visitors to your booth should have something to do– whether it’s playing with hands-on products, testing out various demos, or interacting with touch-screen displays. Having interactive elements at the forefront of your booth piques curiosity and gives passerby a reason to stop by, ask questions, and leave their contact information for further updates.
Finally, don’t forget to keep yourself and your team feeling motivated. Positive vibes and a sense of energy will help keep the traffic coming.
