Coupon clippers and sales searchers are reigning supreme in the new world of consumers and you can use that to your advantage by utilizing everything that Catalog marketing can do for you. By targeting the customers who frequently buy your catalogs, you can not only bring their business to you but there is also the potential for growth when they tell others about sales or coupons that are available to those who have a catalog. There are many benefits to your business from utilizing these tools and analyzing their results is simple!
Who is Using Coupons?
You can find this out by simple survey, social media, or e-mail campaigns. Ask customers about the kinds of coupons they’d like to see and use their answers to create sales and buzz about those sales through catalog marketing.
* Social media shows you exactly who is responding so you can gather some information about the kinds of people that want certain things and use it to your advantage. The best part is that social media campaigns are completely free.
* Polls will tell you what customers want to get out of their catalogs but they won’t tell you much about the kind of people that are responding. You may want to use more than one poll to ask pointed questions about who the customers are as well as what they want.
* An e-mail campaign can get you very direct answers from your most loyal customers. You can find out exactly what they want and then use that information to entice them to tell others about your catalog.
Specialty Issues
Create specialty issues of your catalog that come with a coupon book for annual or semi-annual sales. This is a good way to create a large event that brings in new customers who may end up shopping with you year round. They’ll come in for the big sale and then see everything that you have to offer. Sales and coupons give them a reason to come and look at merchandise that they may not have known about before, thus creating new customers and hopefully loyal ones.
Get a Little Help
Your catalog printer may be able to help you with catalog marketing services or talk to you about the best ways to bring in new customers using your catalog. It could be something as simple as a glossy finish on the cover that brings your catalog to the light of new customers’ eyes or printing on a better quality paper that shows off pictures of your merchandise like never before. Arandell offers marketing services that can help you create a catalog that brings in new customers according to the budget that you’ve set. Enjoy friendly and knowledgeable professionals that get you the best!
