Banner ad marketing utilizes ads that are primarily rectangular and have a strong call to action. These ads use minimal copy and are strategically placed and formatted so you see them immediately as a page loads. They are placed on a host site and are often found stretched across the top or bottom of the page. They rely on attention-grabbing graphics and are an attractive type of ad for new and established businesses.
You can spend thousands of dollars on a high-profile ad or test things out with an ad builder. Many new businesses can set up an ad with software and start a campaign in a few minutes. Banner ads encourage viewers to click through and purchase something, complete a form, or sign up for something.
Banner ads are a type of display ad that can include audio, video, graphics, photos, and animation. Most people format any video or animation using HTML5 and use an embedded video player with a 4:3 aspect ratio. The video player will let you adjust settings so the ad plays automatically or starts as viewers hover or click. Banner ads can be set so they automatically play on mute and may be blocked from playing in some cases. Most people format their ads to measure 250 pixels by 300 pixels or 728 pixels by 90 pixels. Banner ads use regular targeting and tracking methods and can be an integral part of a campaign with many types of ads.
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