Today, one of the first things that a startup company does is create a website. In most cases, and particularly for a small to mid-sized business, the first goal of the business will be to develop an effective local SEO strategy.
Local SEO
Local SEO services are designed to allow a business to focus in on a specific geographic area and the appropriate demographics or target audience in that area. This helps the business in being identified within a community and also attract the intended potential customers.
For some businesses, a local SEO campaign may be all that is required. For example, a single retail outlet, a restaurant, a spa or boutique, a dog groomer or even a plumbing company doesn’t need to consider national SEO services as their business model isn’t set up for national sales and service.
The Move to National
For online businesses, such as ecommerce sites, or for online services such as freelance consulting or business services, going national is a great way to add to the potential pool of customers. Small to large sized production and manufacturing companies that want to sell nationally or even globally will need to invest in national SEO services to transition from a strictly local SEO program to one that is more expansive and inclusive.
In most cases, national SEO services will require some changes to the keyword structure and the title pages and tags on a website. In addition, national trends in searches for the products and services have to be considered and factored into the SEO strategy for the existing site as well as new content.
While local SEO is relatively easy to do with many free online tools, organizing and designing a national SEO campaign is more challenging. With professional services, however, the results can be very positive, allowing your business to grow and expand into new markets all across the country.
