One of the biggest mistakes that companies and businesses make that use an email marketing service is that they fail to take advantage of all the features offered. This may be because the company or business is unaware of the features or it may be because they haven’t kept up with the latest in bulk email designs, options and features.
Use Templates and Customize
Top companies that offer email marketing service plans will provide a range of templates for users to easily create professional looking emails and newsletters. This allows for the company to add their own branding, colors and upload their own unique graphics and images.
Customizing the templates to add your own content and features should be very simple and easy. Look for email marketing service plans that offer WYSIWYG or What You See Is What You Get with adding text and features to the template design. Drag and drop, easy uploads and embedding of videos, shopping carts and images is also a big plus and one that will make new email design simple and easy.
Get Automation Working For You
Gone are the days when you had to constantly monitor your email campaigns and manually set up groups and other categories. Now, by setting up automations, this can all be done for you.
The best email marketing service will do everything from automatically importing new contacts and placing them in the right subcategory or group to automatically updating content on your email campaigns when you make changes to your website.
There are even email marketing service providers that allow you set up automatic systems that will generate specific content based on user history and on contact information. This means that your email newsletters will basically write themselves with regards to the specific content the reader finds of interest.
If you aren’t sure all the features that your email marketing service company offers, it is time to review what you are currently paying for. If your company doesn’t offer all this, including social media integration and real time reports you need to get online and take a look at what is available. You will be surprised at how reasonable companies offering a full range of services will be for just the package you need.
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