Manufacturers of national-brand baby formulas spend millions of dollars yearly on advertising. Television advertising is very expensive, and it’s designed to target expectant moms before they deliver the baby. Another approach is direct marketing by sending out samples and coupons for discount baby formulas. Executives for these manufacturers know that advertising is the key to getting a new mom hooked on their products.
Nothing is for Free
Anything that is free will usually end up costing you somewhere down the line. It is common for U.S. hospitals to give out gift packs of name-brand formulas to new moms upon departure. The cost of these so-called “freebies” combined with the costs of marketing is passed right along to the consumer.
Manufactures of big-brand baby formulas also compete for WIC contracts. WIC is a provider of benefits for low-income pregnant and nursing mothers in the United States. Millions of mothers in the U.S. today participate in the WIC program and receive their discount baby formulas for free. The high costs of this program are funnelled down through the retail price of the national brands and distributed to the end consumer.
Options for Discount formulas
Store brand formulas for a big-box store’s exclusive line is often sold at 50% of the cost of the national brands. The manufacturer of store brand formulas can offer these savings directly to the consumer because they do not spend big money on fancy marketing or commercial schemes. They also do not distribute free samples or coupons offering discount baby formulas to hospitals or physicians either. Store brands do not participate in programs like WIC. Manufactures of private-label store brands partner with retailers, grocery, drug and e-commerce stores like Amazon so that stores get better margins and moms and dads save money. Everybody wins.
Because all formula manufacturers meet the same FDA requirements, store brand formulas offer the same complete nutrition and meet the same quality and safety standards as the name brands. Additionally, the added savings of up to $900 per year speaks for itself. Parents who live on a tight budget can really appreciate this value and savings. It makes sense to save when you can instead of doling out your hard-earned money to pay for a brand name that isn’t any better.
When it comes to buying formulas, the name brands may get a lot of attention, but it’s important to know that store brand baby formulas brands are a great option because they offer the same features and benefits without the added overhead costs.
Store brand formulas offer complete nutrition and are a tremendous value. These discount baby formulas have been fed to millions of babies. The maker of all store brand formulas takes pride in working hard to provide the best formulas and toddler products they can at an affordable price. That’s the bottom line.
