Just about everyone online today has heard about search engine optimization or SEO. Thousands of articles have been written about it, yet the basic concepts still manage to elude most people. Let’s take a closer look at SEO, discover its importance and examine why you should seek out a professional SEO consultant for your Hyattsville business.
What is SEO?
Search engine optimization is all about making it easier for people to find you online and directing the right visitors to your website. However, SEO is for more than just websites. It can also be used in landing pages, special promotions, and there are many opportunities today in social media. So how does this happen? Let’s delve into the process a little deeper.
The Main Objective
What is the main reason behind optimizing a website for the major search engines? To answer this question, here is what happens when you earn a new website visitor from a search engine:
Someone has a problem to solve in Hyattsville. Perhaps they need car parts, carpet cleaning, a plumber or a household product. They go online and search for what they need. For example, the searcher may look for “peppermint tea”. This will bring up a large list of information on the tea.
At the top of the page there may be several ads, showing peppermint tea with links where to buy it. This is paid advertising and one strategy your SEO consultant in Hyattsville may recommend, to ensure your product or website is at the top of the search list.
The rest of the listings will be relevant to the search terms and the most popular or relevant site will be listed on top, and so on. No matter what strategy you use, the main objective is to get to the top of the page. Why? Because people instinctively go to the top of lists when they read or look for things.
Now It Gets Complicated
If it were as simple as the fundamentals, SEO would not be too difficult. However, search engines are constantly changing and evolving to meet the needs of the modern day Web surfer and now you will hear about special things called algorithms, Penguin, Panda, penalties for duplicate content, white hat SEO, black hat SEO. It can become very difficult to understand. This is why many successful businesses in Hyattsville turn to an SEO consultant. This way, you are turning over something complicated to a seasoned professional who makes it his or her business to know all about it. To know more, visit Alpha Med Marketing.
