SEO or search engine optimization is a critical tool in getting your hair salon’s website and social media posts in front of your target audience. Using SEO for hair salons is not just about the specific keywords to use; it is also about creating a website and social media presence that brings the potential customers in and keeps them on your page to learn more.
Know Your Search Terms
A common mistake with a do-it-yourself website is the incorrect use of keywords or search terms. It is important with SEO For Hair Salons to use the language the customer is using to search for services. These keywords are not the name of the salon or the specific stylists operating out of the Asheville, NC, location. Instead, they are the names of the specific services offered.
Sometimes salons use keywords that are industry terms. For example, you may use the term hairstylist for your professionals. However, the most common search term is still hairdresser, which means if you do not use that keyword term, the algorithm does not rank your site on the first critical lines on the search engine results page. Professional services providing SEO For Hair Salons in Asheville, NC will research and ensure all essential short and long tail keywords are in place to boost your website’s visibility.
Local SEO In Asheville, NC, using local SEO for hair salons is critical to finding people in the area that are looking for your hair styling services. Local SEO includes the use of the name of your location and surrounding areas. By narrowing down the focus, the SEO team can bring customers to your physical location, creating a higher return on your marketing investment.
