Why Digital Printing Has Become So Popular

by | Jan 18, 2019 | Business

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Digital printing encompasses all processes undertaken in the conversion of images to physical formats such as on paper. A number of accessories are used. Some are for image capture while others facilitate processing. They include toners and ink. First there is capture of the image through a camera. For image production, captured images need conversion to digital files.

The images are then manipulated using computer software. The images are scanned and stored in a computer’s hard drive. Printing Express has the capacity to handle business printing tasks of any magnitude. An overview of the business printing process is analyzed below.

1. Making a choice between offset and digital printing. In most cases, businesses print out advertisements. Let us assume that your advert is ready for printing. In offset type of printing, ink is used while the digital type makes use of toners. One of the main concerns in the two types of printing revolves around quality. The other is about price. In terms of quality, both are almost identical. Price is determined depending on the number of copies or runs.

2. Colour systems. These are categorized into two CYMK and RGB. CYMK stands for Cyan, Yellow, Magenta and Key. These are the main colours used during digital printing. In the second category the initials stand for Red, Green and Blue. The two systems have their advantages and disadvantages. Normally, a test printout is made to confirm that the designs will come out as intended. Professional designers like Digital Printing NYC use computers that are well calibrated so as to maintain printing quality.

3. Print resolution. Digital printing has a minimum resolution of 300 dpi (dots per inch). To attain better quality print outs, the resolution needs to be at around 1200 dpi. While this difference is hardly perceptible, printing standards stipulate that you start at 300 dpi. This is a human eye’s physical limit. Anything below this can be spotted as a poor image. An image is usually broken down into CYMK. Thus the higher the resolution, the better and clearer the resultant image is.

4. With digital printing, images cannot extend to the paper’s edge. The paper is normally trimmed. In order to take care of this, you should make your artwork exceed the paper’s edge by ¼ inch or thereabout. Software used to create image designs allows designers to be flexible with artwork creation. Designers are like sculptors and painters. They are allowed to extend their imagination beyond what is considered ordinary. You should always bear in mind that a digital print never gets to reach a paper’s edge. It is upon the designer to stretch it.

Printing Express has been serving the needs of clients in the greater Queens, NY, and NYC, NY, areas. We offer high-quality printing services at prices you can afford.

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